A Practical SEMrush Playbook to Stop Getting Fooled by Link-Building Vendors
https://www.emergbook.win/how-agencies-save-48-hours-per-client-per-year-the-real-cost-of-building-an-in-house-outreach-team
You hired a link-building vendor, paid $5,000, and six months later your organic traffic is flat or down 12%. Their monthly report shows "100 new links" and a nice spreadsheet, but you smell something rotten. You're not alone