Brand names making use of experiential marketing usually host pop-up activities or immersive installations
https://www.scribd.com/document/894247730/The-Painting-of-Engagement-Exactly-How-to-Create-Remarkable-Experiences-for-Your-Company-Holiday-Party-143306
Brand names making use of experiential marketing often host pop-up activities or even immersive installations, welcoming customers to interact along with their offerings in cutting-edge techniques