Dark data is the information companies collect but never use, often making up...

https://www.coast-bookmarks.win/dark-data-is-the-information-your-business-collects-but-never-uses-often-55-of

Dark data is the information companies collect but never use, often making up 55% of all stored data. It adds unnecessary storage costs and creates security risks. When AI tools pull from this mess, they generate a lot of noise, slowing down insights