Discontinued Rolex models often trade above retail because collectors and...

https://damienxzyy492.cavandoragh.org/what-is-the-simplest-way-to-define-fair-market-value-for-a-watch

Discontinued Rolex models often trade above retail because collectors and buyers chase rarity, pushing prices past original tags. Unlike insurance appraisals—which estimate replacement cost—real resale value comes from actual sales and market demand