Every time you browse, you leave a trail of data behind that tells companies...

https://www.ready-bookmarks.win/think-of-your-digital-footprint-as-the-permanent-trail-of-breadcrumbs-you-leave

Every time you browse, you leave a trail of data behind that tells companies exactly who you are and what you like. It’s your digital footprint. To keep things more private, start by switching your search engine to one that doesn't save your history