Get more from your Google Ads agency: agree on shared goals, set up tracking...

https://wool-wiki.win/index.php/What_Does_a_Real_Testing_Culture_Look_Like_in_Google_Ads%3F

Get more from your Google Ads agency: agree on shared goals, set up tracking before spend, and judge lead quality, not just lead count. Use structured tests, change one thing at a time, and review results together to decide what to do next with confidence