How to Evaluate Link-Building Agencies Without Getting Fooled by Over-Optimized Anchor Text

https://dibz.me/blog/the-real-playbook-for-anchor-text-cold-outreach-and-achieving-8-15-response-rates-1047

If you run marketing for a brand or own an agency, this is the frank warning you need: industry data shows teams that have been burned by bad link-building vendors fail 73% of the time when evaluating new agencies because they miss over-optimized