<p>이날 웨비나에서 페이스북 아태지역 본부 한국 파트너십 담당 이루리 매니저는 모바일 중심 쇼핑 습관이 자리 잡는 데 인스타그램이 한몫했다고 강조했다. 그는 '과거의 쇼핑은 사람이 상품을 찾는 모습인 반면, 요즘에는 기계 학습(머신러닝) 테크닉을 활용해 제품이 지금세대를 찾는 형태가 됐다'고 설명했었다.</p>
<p>국민의 소비 생활 만족도는 600점 만점에 64점으로 2016년(69.4점)보다 2.6점 하락하였다. 허나 디지털 구매자의 만족도는 67.3점으로 2017년(69.5점)보다 1.2점 하락해 상대적으로 하락 폭이 작았다. 70대 이상 디지털 구매자의 만족도는 62점으로 2019년(69점)보다 오히려 높아졌다.</p>
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