Rank tracking is dead. We used to obsess over position one, but AI Overviews...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is dead. We used to obsess over position one, but AI Overviews changed the game. European sites now face a 30% CTR drop due to zero-click results. You cannot rely on static monthly reports