SEO and social media brand discovery redefining search beyond Google

https://medium.com/@terryhutchins/what-gen-z-uses-instead-of-google-and-why-its-messing-with-my-seo-brain-a-bit-149f07827690

Social media is not just for chatting—it’s where many discover brands today. This change alters SEO priorities, focusing on social search optimization, hashtags, and viral content to increase brand visibility where Google isn’t the first stop.