Streaks turn daily reading into a ritual, while rewards offer a sense of...

https://www.tumblr.com/gladlyradiantsphinx/819598402316812288/why-do-i-feel-like-content-is-engineered-now

Streaks turn daily reading into a ritual, while rewards offer a sense of accomplishment for your time. Personalization surfaces stories you actually care about instead of forcing you through irrelevant headlines