Traditional rank tracking is failing because AI Overviews are causing a 30% CTR...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Traditional rank tracking is failing because AI Overviews are causing a 30% CTR drop across European markets. We are seeing a permanent shift toward zero-click results that makes static monthly reporting obsolete