Traditional rank tracking is failing us. With AI Overviews driving a 30% CTR...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Traditional rank tracking is failing us. With AI Overviews driving a 30% CTR drop across EU markets and fueling the zero-click trend, tracking keywords isn't enough. We need to shift our focus to AI visibility metrics