When your brand reputation is messy, you pay a "trust tax" on every lead. If a...

https://bizzmarkblog.com/the-silent-deal-killer-a-demand-gen-managers-guide-to-brand-serp-cleanup/

When your brand reputation is messy, you pay a "trust tax" on every lead. If a prospect Googles your company and sees outdated info or crummy reviews, they’ll ghost your SDRs before the first call