Why Exact-Match Anchor Text Backfires and Why Page-Level Traffic Beats Domain Metrics

https://varimail.com/articles/how-a-3m-saas-company-rebuilt-trust-after-getting-burned-by-link-building-agencies/

When a Local Cafe's Rankings Collapsed: Maria's SEO Story Maria runs a neighborhood cafe that used to show up on the first page for "best espresso near me." She hired an agency on a tight budget that promised quick wins