Why what does Gen Z use instead of Google matters for your SEO game

http://janequotes.byz.org/index.php?title=Opinion:_The_Shift_to_TikTok_Search_Among_Gen_Z_and_Its_SEO_Implications

Understanding what does Gen Z use instead of Google matters more than ever for effective SEO. This piece unpacks the rising alternatives and how they influence search behavior, ranking, and content strategy