Will nutritional horse feed Ever Rule the World?

http://www.kansasnewsheadlines.com/news/story/582403/with-half-of-britains-horses-overweight-bifid-launches-grainfree-lowsugar-feed-for-the-nations-gooddoers.html

Horse feed recovery feed supports gut health, feed intake and steady condition after illness, journeying or heavy work. Developed with fiber, mineral salts and key nutrients, it helps horses recover strength and return to optimal performance.